Job Information
CVS Health Director of Digital Enablement and Channel Execution in New York, New York
Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
OVERVIEW
This role offers an exciting opportunity to drive innovation and excellence in digital marketing execution, contributing to the success of our Pharmacy Services Segment (PSS). If you are a strategic thinker with a passion for leveraging technology to drive business impact, we invite you to join our dynamic team.
DESCRIPTION
As a key member of the PSS Marketing Operations team, the Director of Digital Enablement and Channel Execution plays a pivotal role in translating marketing strategies into impactful outcomes. This position requires a blend of strategic vision, hands-on leadership, and meticulous execution across digital channels. The ideal candidate will be a collaborative leader, proficient in marketing technologies, and dedicated to driving results aligned with PSS business objectives.
RESPONSIBILITIES
Digital Enablement:
Develop and articulate the strategic vision for marketing capabilities in digital channels, aligning with the strategic plans of PSS marketing teams and leveraging Enterprise MarTech partnerships.
Drive adoption of new capabilities within the marketing organization through effective communication, education and training initiatives.
Act as the Product Owner within the PSS business unit for key MarTech platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud), ensuring platform health and maximizing value across the ecosystem.
Manage backlogs and project manage technology improvement plans in collaboration with enterprise stakeholders.
Track and measure the value generated by digital initiatives to inform future strategies and investments.
Channel Execution:
Lead the execution of integrated marketing initiatives across digital channels, prioritizing efficiency and quality in implementation.
Forge strong partnerships with vendors for outsourced execution, ensuring alignment with organizational standards and objectives.
Allocate resources effectively based on demand from marketing teams, optimizing productivity and output.
Establish and maintain QA procedures to mitigate risk and uphold platform integrity.
Streamline execution processes to achieve scalability and productivity goals.
Define and implement best practices for channel execution, fostering continuous improvement and innovation.
Additional Responsibilities:
Stakeholder Management: Collaborate closely with Marketing Operations colleagues, as well as partners in planning, creative, and other functional areas.
Representation: Serve as the primary liaison between PSS Marketing and Enterprise MarTech initiatives, advocating for the needs and priorities of the organization.
Drive adoption by Strategic Marketers: Influence and inspire strategic marketers to leverage digital capabilities effectively in their campaigns and initiatives.
Measurement: Establish metrics and KPIs to measure the value generated by digital enablement and channel execution efforts, providing insights for ongoing optimization.
Data Strategy: Represent PSS Marketing requirements across data and analytics initiatives.
This position will be hybrid with anticipated in office days Tuesday, Wednesday and Thursday. Candidates will be within a reasonable commuting distance to one of the following CVS HUBS: Woonsocket, RI., Hartford, CT, Wellesley, MA., New York, NY or Chicago, IL
QUALIFICATIONS
Experience: 10+ years leading B2B and B2C marketing execution and digital marketing technology transformation, preferably in a highly regulated industry (healthcare, financial services).
Strategic Thinker: Ability to think strategically about marketing technologies and their role in achieving business objectives.
Leadership Skills: Experience managing a small team, with a player/coach mentality and a commitment to fostering collaboration and accountability.
MarTech Proficiency: Deep understanding of both B2B and B2C MarTech landscapes, with expertise in platforms such as Salesforce Marketing Cloud and Adobe Experience Cloud.
Data Orientation:
Detail-Oriented: Meticulous attention to detail to ensure flawless execution of digital campaigns and initiatives.
Process-Oriented: Strong focus on process optimization and efficiency, with a continuous improvement mindset.
Communication Skills: Excellent interpersonal and communication skills, with the ability to effectively engage and influence stakeholders at all levels.
Results-Driven: Track record of setting and achieving high standards for execution, delivering measurable value to the organization.
Pay Range
The typical pay range for this role is:
$100,000.00 - $231,500.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits
We anticipate the application window for this opening will close on: 05/13/2024
We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.